Product development

In brief … Use data as a source of and a check on product ideas. A customer data platform is a great tool for this. Don’t confuse what people like with what they’re willing to pay for. Look for ways to turn customer interactions into data. Editors’ opinions are great, and the idea from the…

If you’re not developing new products, your business is on (or soon will be on) a downward slope. The New Product Questionnaire and the Product Development Worksheet in this issue of The Krehbiel Report provides a framework in which to think about new products. You’ll undoubtedly need to adjust it to your situation, but it…