Summary: The New York Times has apparently made a deal with Apple and Spotify that allows them to authenticate subscribers with NYT credentials on those platforms. This is great news for publishers with podcasts. This has been a very long time coming, but I’m glad it’s finally happened. Bo Sacks sent this article out to … Read more
Listen here Summary: The article discusses challenges in creating a subscriber-only podcast due to the podcast ecosystem’s preference for open, ad-supported content. Platforms like Apple and Spotify support this model, and while options like Patreon or platform-based subscriptions exist, they allow the platform to control subscriber information. The author suggests using a paywall for podcasts, … Read more
Summary: After 100 daily podcasts, I’ve learned (1) have lots of sources for new material, (2) Focus on steady improvement, (3) ask for the money. Watch • Listen On my whiteboard I have a list of six things publishers can do with their content. Update me Educate me Keep me on trend Give me perspective Divert me … Read more
You can listen here. Google’s Antagonistic Relation with Publishers
I met Ken Kraetzer at the MACMA Days event in NYC a couple of weeks ago. He invited me to do a short interview on his podcast, which is available here. Ken hosts a series of interviews with leaders in digital marketing, banking, insurance, customer service and business education for Harrison, NY-based CBSIservices.com.
I’ve been speaking about re-using content a lot recently, and that reminded me of an article by David Tvrdon, “Why turning newsletters into podcasts and podcasts into newsletters is a great strategy for publishers.” It was emailed out by Bo Sacks on April 11. He gives three reasons right up front. Build your brand Maximize … Read more
This podcast summarizes the key takeaways from the Feb 2023 issue of The Krehbiel Letter. The first two articles focus on how artificial intelligence will affect publishers, and what they can do about it. Greg reflects on what publishers can learn from the Pareto principle, how publishers should be wary of conclusions and advice based … Read more
I enjoy podcasts, but one of my frustrations is that I’m usually listening to a podcast at a time when I can’t (or can’t easily) take notes — despite the fact that I always carry a little notebook in my pocket. I usually listen while I’m running, walking, or driving, and it’s not easy to … Read more
Last week I had the pleasure of spending a few minutes with Jacqui Cooper, a bit of a Renaissance woman who lives in the next town. Jacqui is a lawyer, an educator and an entrepreneur who also likes to travel. She has a lot of interests and believes in a diversified revenue stream! In this … Read more