There are a lot of liars in the world — but even more common than lies are mistaken assumptions. Not every falsehood is a deliberate deception. Many of the things we get wrong come from ideas we never thought to question. A well-calibrated BS detector doesn’t doesn’t only look for lies — it detects lazy … Read more
Summary: Some people have a hard time understanding the relationship between online and offline data in a CDP. Here’s a new way to think about it. A customer data platform is a system that collects, harmonizes, and combines customer data from across your enterprise to create something like a single customer record. The CDP is … Read more
Summary: Quadrant analysis can help organize thoughts, products, business units, and tasks. This article discusses 6 2 by 2 matrices that are helpful for business. You probably know and have used the Risk vs. Reward matrix, which creates four quadrants defined by low risk vs. high risk and low reward vs. high reward. It’s a … Read more
Summary: As part of a review of the thoughts of Daniel Kahneman, this article discussed why focus can affect our judgments, and how the ease with which we can think of examples affects our understanding of probability. If you want to understand or learn something, you often have to devote some time to focused, careful … Read more
Summary: In this second post on the thoughts of Daniel Kahneman we consider prospect theory and fear of loss as a contrast to expected utility theory. Here’s a quote from an article I’ll link below about Daniel Kahneman’s ideas. “For a long time, the most widely-accepted view of how people make decisions under uncertainty was … Read more