Summary: Memory of an event is disproportionately affected by the peak experience and the experience at the end. People who plan events for a living should take this into account in their planning. Your memory of an event may be disproportionately affected by two things Continuing my series on the thoughts of Daniel Kahneman brings … Read more
Summary: This article summarizes some key takeaways from a Freeman report on trends in event planning. The full report is available on freeman.com. Ken Holsinger recently gave Joanne Persico’s Bold Minds group a summary of his latest report on events. There’s way too much information there for me to summarize in this short article, but … Read more
How many kinds of “events” can you come up with? Brian Morrissey mentioned a “pivot to events” in his most recent post, which I link below. There are several interesting things about this. First, you can get very specialized with events. Niches are where it’s at. Second, events are less dependent on platforms. As you … Read more
In one of the first talks at the Renewd summit in Arlington, Diane Schwartz mentioned that how you name something can have a big effect on the perception of an event. For example, is it a webinar or a seminar? Is it a summit or a meeting? Is it a trade show or a conference? … Read more
You’ve created a great webinar on a topic that your market loves, and now you’re wondering, “what else can I do with this?” You’d like to create an article for your website or e-newsletter, but that uses up editorial time. You could hire a freelancer, but that will take time, and it might not be … Read more
I love live events, and virtual events can be okay, but my experience with hybrid events has been negative. Is that just me? I don’t think so. Everyone I’ve asked says the same thing. The biggest operational problem is the Q&A. It never seems to work. On a more subjective level, the online and the … Read more
Ideas to transform an event or periodical into an on-going relationship Creating a strong relationship with your customers when you only have periodic contact with them is hard — whether that means an annual event, or a quarterly or monthly subscription. Even if you email them every day, you don't know if they're engaged, or … Read more