If you don’t think long and hard about how you intend to manage your customers’ email addresses, your CDP implementation is likely to disappoint you. The guidelines in this article should put you on a path to uncover the right solution for your unique requirements. The main purpose of a customer data platform is to…
How to match data reliability and CDP use cases to maximize performance. It’s very easy to make huge mistakes with your customer data if you don’t think carefully about how you collect and use your email addresses. The guidelines and examples below will help you craft the best policy for your organization, enabling you to…
An upcoming Apple privacy change is going to make your open rates unreliable. Here’s what you need to know, and do. Open rates are one of the basic metrics that email marketers follow, but that number is about to go wonky. Apple’s update will allow iOS users to hide whether or not they open an…
“Amazon can do it. Why can’t you?” Do you wonder if your customers think that? I don’t. I’m fairly sure they think it all the time. We all live under the shadow of the technical excellence of Amazon. They’ve spoiled people with incredible service, and the rest of us struggle to catch up. Part of…
Last month I got an email to this general effect: “we notice you haven’t been responding. We won’t email you as often from now on.” Is that the right thing to do? I’ve seen other efforts like this that give you a chance to re-engage before the sender takes you off their list. The reasoning…