Summary: Open rates, traditionally used to measure the effectiveness of email campaigns, are becoming less reliable due to technological changes, such as Apple’s Mail Privacy Protection and corporate email scanning, which inflate open rates by pre-opening emails. Despite this, open rates can still offer relative value for comparing campaign elements, like subject lines. To adapt,…
Summary: This article emphasizes the importance of ensuring email deliverability for subscription-based e-newsletters, highlighting strategies like using reliable email service providers, employing double opt-in mechanisms for subscriber verification, and maintaining clean email lists to enhance engagement and renewal rates. It discusses practical steps for addressing undeliverables and unopened emails, suggesting the use of secondary email…
Summary: AI models can significantly assist content creators by analyzing customer preferences on a website catering to different audiences. By categorizing users and utilizing natural language processing to extract keywords and trends, AI can generate detailed reports or even write articles, offering personalized content based on current interests, while also introducing variety to avoid content…
It was so easy when all you had to worry about was the U.S. mail. Confirmation emails often contain crucial information – like details about a conference or a meeting. So what do you do when your confirmation emails aren’t getting through? You have to find out why. There could be several reasons. You’re using…
Summary: E-newsletters are gaining popularity among digital publishers for engaging readers and monetizing audiences. Subscribers who also subscribe to premium products are 50% more likely to stay subscribed for 12 months. E-newsletters create a personal connection with readers, but their value often aligns with the publisher’s interests. Regularity and convenience are crucial, as many readers…
Summary: To improve the performance of your e-newsletter sign-up process, (1) Make it pop, (2) Make it compelling, (3) Make it easy, and (4) Make it fast. Avoid these all-too-common mistakes with your e-newsletter sign-up Email is becoming more and more important to publishing companies as search traffic gets scarcer. And I predict it’s only…
Summary: Traditional news outlets struggle because their offerings are much more limited now. The internet has taken away most of the money makers, and what they have left is “news,” which is not the greatest seller. Some local news outlets are doing well by focusing on email as a content delivery mechanism. But email is…
Summary: La langue francaise boosted its registered users by 450% using a strategy inspired by The New York Times and Semafor involving e-newsletters and a dynamic paywall. Their experience raises the question whether email might become the dominant form of content delivery for publishers. I was reading an article about how La langue francaise increased…
You probably spend a lot of effort to get new email addresses on file, because email is still a fantastic tool for keeping in touch with your audience. But how much effort – and money – is justified? To know this, you have to calculate the value of a new email address. To do this,…
On The Rebooting Show, Brian Morrisey and his guests wondered what will replace email. They made a few salient observations. Email was never meant to be a content delivery platform. Using it that way is a bit of a hack. You can’t embed a video player in an email. You can’t even control fonts very…
The “People vs. Algorithms” podcast has an episode called “The Deterioration of Webpages.” It raises some very interesting questions about the future of media companies. If you’re in the media space, you should listen to it. Here are my comments and opinions on their analysis. Some of it follows what those guys say, and some…
I was getting ready to send the latest issue of The Krehbiel Report, and when I’m getting ready to send a message I like to send it to different accounts to make sure it displays properly. I sent a test message to my protonmail address, and I got this message. “This email has failed its…
Yesterday I had the privilege of watching Brian Morrissey and Sean Griffey record the latest Rebooting Show at a MACMA event in Washington. Relevant links below. Brian mentioned that publishers don’t want to depend on other tech platforms. If you live by the algorithm, you die by the algorithm. And Brian is exactly right about…
I enjoy podcasts, but one of my frustrations is that I’m usually listening to a podcast at a time when I can’t (or can’t easily) take notes — despite the fact that I always carry a little notebook in my pocket. I usually listen while I’m running, walking, or driving, and it’s not easy to…
I know that sounds crazy, but it’s true. If a person doesn’t want to get your email, you don’t want to send it to them. It’s as simple as that. When a person gets an unwanted email, they have four main choices. Ignore it. Delete it. Unsubscribe. Mark it as spam. Three of those choices…