Things to consider when designing a book cover

Woman in book store

Summary: This article explores five strategies for designing a compelling book cover, including trusting personal instincts, seeking input from friends, consulting experts, mimicking similar covers, and testing different designs. It emphasizes the importance of audience expectations, brand consistency, and the book title. I’m finishing up a short book on customer data platforms. It’ll be available … Read more

We need to improve reader comprehension online

Print vs. digital reader comprehension

Summary: The article discusses how reading on paper often leads to better comprehension and retention than digital reading, citing fewer distractions and engagement of more senses as key factors. It suggests enhancing digital reading by reducing distractions, such as intrusive ads, and incorporating features like text-to-speech, note-taking, and providing contextual elements like unique typefaces and … Read more

What comes after the webpage?

weird computer

The “People vs. Algorithms” podcast has an episode called “The Deterioration of Webpages.” It raises some very interesting questions about the future of media companies. If you’re in the media space, you should listen to it. Here are my comments and opinions on their analysis. Some of it follows what those guys say, and some … Read more

Two e-newspaper formats contrasted

Checklist

My wife and I recently switched our long-standing newspaper subscription to the digital edition (i.e., an e-newspaper). We both bring a tablet to the breakfast table. Here are some of our observations after a few weeks of daily reading. The biggest change is that we can both have the entire paper, rather than one of … Read more