Woman in book store

Things to consider when designing a book cover

Summary: This article explores five strategies for designing a compelling book cover, including trusting personal instincts, seeking input from friends, consulting experts, mimicking similar covers, and testing different designs. It emphasizes the importance of audience expectations, brand consistency, and the book title. I’m finishing up a short book on customer data platforms. It’ll be available…

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Print vs. digital reader comprehension

We need to improve reader comprehension online

Summary: The article discusses how reading on paper often leads to better comprehension and retention than digital reading, citing fewer distractions and engagement of more senses as key factors. It suggests enhancing digital reading by reducing distractions, such as intrusive ads, and incorporating features like text-to-speech, note-taking, and providing contextual elements like unique typefaces and…

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