Robot nurse

Use technology to create a more human touch

Summary: It’s important for publishers to strive for a more direct relationship with their readers. This article reflects on “direct” and “relationship,” then discusses how technology can help. Note: This article is an expanded version of a story from the August issue of The Krehbiel Letter. An ad in an industry newsletter said, “In the…

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Creating data products

Guidelines for Crafting a Successful Data Product

Summary: This article discusses key principles for developing successful data products. It emphasizes a customer-centric approach, problem definition, and ways to differentiate data products. Objective qualitative and quantitative research is crucial to understand customer needs. The article also highlights Gall’s Law, the importance of data structure, and the Four Vs of data. Data transformation is…

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