Summary: It’s too easy to fall for logical fallacies or to allow cognitive biases to cloud our judgment. Be sure to know them so you don’t fall for them yourself, or inflict them on other people. Watch out, world! My superpowers are starting to emerge! Last week I was on a camping trip with some … Read more
Summary: Is forced enthusiasm in sales and marketing a good thing? It may alienate audiences rather than engage them. Authenticity and a thoughtful read on your audience is better than assuming everyone responds to high-energy tactics. Am I the only one? I need some feedback on this one, folks Today’s podcast will sound autobiographical, but … Read more
Summary: We can fail at estimating probabilities when we allow inconsequential similarities to cloud our judgment. If you flip heads five times, are you “due” for tails? Our brains have learned to take short cuts, but these shortcuts don’t always work. When they don’t work, we call them cognitive biases. The representative heuristic is a … Read more