If you want to know how your customers are interacting with your brand, should you use Google Analytics, or do you need a Customer Data Platform? Or maybe you need both. But how do you know, and when do you use which? This article should help you answer that question. The quick answer is that…
Does your market put on, wear, or apply makeup? Do they drink soda, pop, or coke? Do they call their phone an Android? How do they pronounce “Versailles”? Those don’t sound like earth-shattering questions, but if you’re doing it wrong, you’re telling your readers you’re an outsider. You don’t know them, and they will erect…
Do people who "convert" on your website, however you define that, view more than one page before they take action? If so, you have an attribution problem — that is, you don't know which page to credit for the conversion. If it's just two pages, and everyone gets to the first page the same way,…