Roger Overall, a content maker and consultant in Ireland, asked for a copy of The Krehbiel Letter, which is my 4-page, printed newsletter. I mailed him a copy.
I had no idea what I was in for.
Roger posted on LinkedIn 7 days of careful analysis of the letter. He looked at it methodically, going through every detail. It was quite interesting.
Here are links to his posts.
Day 1 — on physical vs. digital newsletters.
Day 2 — the opening experience.
Day 3 — the envelope and the advertisement.
Day 4 — A look at the introduction.
Day 5 — A look at the content.
