How are you using AI in your business today?
If your answer is “not much,” or “I’m not sure where to start,” you’re not alone. A lot of business owners and marketers know they should be using AI, but they’re stuck at the starting line, unsure what it can actually do for them.
Here’s a simple example you can do today.
I recently wrote a book called What Is a Customer Data Platform and Why Should I Care? I uploaded the book to NotebookLM, which is a Google tool designed for AI-assisted content generation.
NotebookLM created a podcast from the content of the book. It was surprisingly good. You can listen to it here.
The audio is a dynamic, engaging, back-and-forth conversation between two AI-generated voices. They joked, interrupted each other, and sounded like real people having a real conversation. When I shared it with a friend, he didn’t believe it was AI. He thought I’d hired two voice actors.
What types of content do you have that could be converted into an audio podcast like this.
- A white paper
- An article or blog post, or a collection of the same
- Newsletters
- Event coverage, notes, slides, etc.
- Interviews
- Reader comments
- Case studies
- Archives
I’m sure you have plenty to feed the monster.
This is something you can do right now. You don’t need to stop at a single document, either. You could upload a whole library of internal documents, white papers, articles, or blog posts and ask it to generate a podcast summarizing your thought leadership or explaining a key concept in your industry.
What you get is high-quality, ready-to-share audio content. You can post it as a podcast, or you can make it available to your premium subscribers. There are lots of options.
That’s just one example of how AI can turn your existing content into new formats. There are hundreds more.
If you’re thinking, “I know I should be using AI, but I don’t know what to do,” let’s talk. I’d be happy to help you figure out where to start, and show you some ideas that actually make sense for your business.
You don’t need to reinvent the wheel. You just need to unlock the value in what you already have. With a little help from Hal.
