Sowing

Some heretical thoughts about marketing

Summary: This article questions conventional marketing wisdom, arguing that every campaign might not have to have hyped, benefits-focused messaging with an urgent call to action. Maybe the market needs different messages at different times. The temptation to marketing apostasy started when I heard Mark Stiving talk about features vs. benefits. It’s relatively standard these days…

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Android school

Training AI to Understand Relevance: What Every Business Needs to Know

Summary: AI struggles with relevance realization, a human ability to prioritize meaning across contexts. Businesses should evaluate AI systems’ relevance handling, integrate human feedback, and ensure human support for key interactions. In the beginning of “The Best Exotic Marigold Hotel,” Evelyn Greenslade (played by Judi Dench) has just lost her husband. In the midst of…

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