February 23, 2024 – The Krehbiel Group, LLC

Correlation doesn’t equal causation with e-newsletters

The Audiencers has been collecting some good information on the correlation between renewal and engagement with an e-newsletter. That is, people who read an e-newsletter are less likely to churn. This becomes a chicken and egg question. In scenario 1, people who are loyal to the brand are more likely to sign up for and…

DEI makes a monkey out of Google’s Gemini AI

Greg Krehbiel3 months ago02 mins

You may have heard that Google recently released a generative AI service called Gemini, and that it’s comically stupid. The people who programmed Gemini were apparently so worried about so-called diversity, equity, and inclusion that they made the most racist, absurd self-parody anybody could have imagined. It’s absolutely astonishing. I’m not going to go into…