I approve 2 out of 4 of these B2B marketing recommendations for 2024
Summary: Martha Marchesi recommends four New Year’s resolutions for B2B marketers. The first is to embrace AI, with a nod to tools like Perplexity, ChatGPT, and Midjourney. The second suggests leveraging influencers, met with skepticism but acknowledged as potentially valuable. The third is to incorporate more human touch through short-form videos, though the writer is…