Redefining Customer Value in the Age of Media Fracturing: Insights from Robbie Kellman Baxter and Me
The image for this post — and the strange words — was created by Dall-E Summary: The article discusses Robbie Kellman Baxter’s “Customer Retention Metrics Kit,” focusing on the challenge of retaining customers in a fragmented media landscape. It explores the evolving definitions of ‘customer’ and ‘subscriber’ in the context of diverse media platforms, stressing…