I was peering into my crystal ball to discover what content creation, discovery, and consumption will look like in 10 years. Here’s what I saw.
First, we have to think of content in a few different buckets. Or, to put it another way, why do people seek out information? Generally speaking, they have one of these goals.
- Update Me
- Educate Me
- Give me perspective
- Divert Me
- Keep me on trend
- Inspire me
In 10 years, all of those things will be done by AI. Everyone will have a 24-7 personal assistant plugged into their ear and their eye, and when they need something, they’ll just ask and get an answer.
The vast majority of the public’s interaction with information will be mediated by AI. People will still read books and magazines, but the books will be customized to the individual.
For example, when my grandson picks up Sherlock Holmes, his version will be annotated to explain dog carts, Lascar sailors, calabash pipes, and coal shuttles. That is, all those things I didn’t understand when I was reading the books. He might want an illustration on every page, or a particular type of paper, or binding. His book will be different than mine – customized to him.
The role of human creators will be greatly diminished. Great minds will continue to contribute to the body of knowledge, but there won’t be any need for the average editor, writer, reporter, commentator, blogger, designer, singer, or speaker. AI will manage all of that.
But the AI will be monitored. Scholars will conduct daily classes to train and fine-tune the AI.
Speaking of classes, there won’t be many teachers. Students will learn from AI, and the AI will learn from its interaction with humans, with other AI, and from the scholars.
There won’t be any such thing as a publishing company. If you want a leather-bound edition of Lewis’ Space Trilogy, with art in the style of Bruce Pennington, AI will figure that out and send it to a print-on-demand facility. Manned by robots, of course.
The same will be true if you want a guide to what to plant in your vegetable garden. It’ll be customized to you, and you can have it read to you, turned into a video, printed in a glossy magazine. Whatever you want.
All this generative AI will be monetized with ads, and by providing business intelligence to the few corporations that still need to exist. Like the print-on-demand vendor.
Scholars will train the AI – to make sure it doesn’t get any weird ideas – but the scholars won’t have the final say. Politicians will. If some position, or point of view, or perspective, is required to be believed, the AI will adjust everything to make sure you get that point of view. And doggone it you will, and it will report you if you seem to kick against the pricks.
People will still have jobs. In 10 years we will have recovered from the disastrous attempts at “universal basic income,” where 90 percent of the population was addicted to drugs and porn. That wasn’t sustainable, so the AI figured a way make people think they were doing something important. But none of that was in publishing, unless you were one of those scholars who spent all day debating with AI bots.
