Summary: The article discusses the use of the word “content” in publishing and suggests that it lacks specificity. While some find it useful as a broad category, the author argues for using more precise terms like “answers” or “solutions” to better serve the audience’s needs. He emphasizes the importance of precision in language for publishers…
Summary: The article discusses “digital transformation” and its relevance to media and publishing. The author disagrees with the idea that growth is solely about a single funnel and suggests using branching funnels with different goals. The article being reviewed introduces the “5 R’s of digital transformation” – Relevance, Reputation, Reach, Revenue, and Resilience — and…
Summary: The article discusses the concept of a “perfect” subscription model in publishing and marketing. It emphasizes the need for continual improvement rather than striving for perfection. Factors like audience segmentation (homogeneous vs. unique individuals), value, distribution channels, and competition are explored. Additionally, it touches on pricing strategy, marketing, subscriber engagement, customer support, technology infrastructure,…