Be brief and tell your audience what they need to know. But does that sell subscriptions?
Summary: Axios co-founder Jim VandeHie offers advice on “smart brevity” in writing, emphasizing the importance of considering the audience, starting with the key point, simplicity, visual aids, conversational tone, and delivering essential information. This approach aligns with the inverted pyramid model. VandeHie focuses on attracting the average reader’s limited attention span. Krehbiel wonders if this…