9 ways to “lock in” your subscribers and make your service irreplaceable
Summary: Lennart Schneider discusses “lock-in effects” in a recent article, highlighting 9 strategies to make a subscription irreplaceable. These include ecosystems (like Apple vs. Android), data migration difficulties, personalization, network effects, price guarantees, credits, shared subscriptions, bundling, and status. While these tactics can retain customers, they can also border on being annoying, such as making…