August 15, 2023

Summary: The media industry’s focus on expanding reach at the cost of sales is critiqued. Fortune’s Chief Customer Officer, Selma Stern, highlights the misalignment of incentives leading to acquiring new customers at low prices. Such an approach dilutes subscriber quality and decreases advertiser interest. Balancing reach with quality content for niche audiences is emphasized for…

Summary: The article discusses the rise and fall of the social media platform Threads, launched by Meta, and its struggle to maintain early momentum. Threads initially gained popularity due to its Instagram connection but faced issues with unimpressive features, leading to user disengagement. The piece reflects on the viability of the Minimum Viable Product concept…