April 20, 2023

My friend Paul Gerbino (of Triumvirate Content Consultants) promotes the idea of thinking of content as water, by which he means it will take the shape of whatever type of container you put it in, and needs to flow into lots of different nooks and crannies. I like that image. Content should be created with…

I’m toying with a few ideas about how to write an article in such a way that people understand what’s been written. I’m riffing off two things I read yesterday. The first was from a Brian Morrissey article about reducing friction, in which Brian pointed out that friction can be useful in some cases. For…