Summary: Speaking clearly goes along with thinking clearly, which is why you should avoid silly lingo and trendy words.
I recently read this in a post on LinkedIn.
“[M]edia organizations need to establish a relationship and give easy ways for the subscriber to stay connected.”
Sorry to break it to you, but nobody in the world wants to have a relationship with your brand. That’s delusional marketing talk.
Also, nobody wants to stay connected.
You want people to stay connected to your brand, but that’s a consequence, not a goal. Your readers stay connected because you’re giving them something they need. Focus on that.
When you hear this kind of MBA-inspired marketing language in your business, turn it around. Reduce “relationship” and “connection” and all that fru-fru nonsense to something tangible and useful.
- How can I improve my offering to help my readers with their goals?
- How can I make my readers’ lives easier?
