In the last issue, I mentioned why we should be skeptical of 3rd-party advertising claims. Along those lines, is attention measurement a real thing, or is it another way for the ad sales industry to snow people with BS metrics?
Some “attention measurement” technologies require special apps and permission to track eye movements. Are people going to allow that? Zuckerberg famously puts tape over his laptop camera, and I don’t think people are in the mood to give up even more privacy.
There are other options for phones, but at this point, I’m not sold on “attention.”
