I love live events, and virtual events can be okay, but my experience with hybrid events has been negative. Is that just me? I don’t think so. Everyone I’ve asked says the same thing. The biggest operational problem is the Q&A. It never seems to work. On a more subjective level, the online and the…
In brief … “Lots of people” doesn’t mean “lots of your people.” One company’s success might be an outlier. Consider the opportunity cost before you invest in TikTok. From time to time we get a new dose of “everybody’s doing this, we should do it too.” Such advice stems from a laudable desire to notice…
In brief … Use data as a source of and a check on product ideas. A customer data platform is a great tool for this. Don’t confuse what people like with what they’re willing to pay for. Look for ways to turn customer interactions into data. Editors’ opinions are great, and the idea from the…
An interesting exercise in disaster planning is to imagine what you’d do if all your current sources of revenue disappeared. Bob Hoffman’s Adscam makes a persuasive case that programmatic advertising might as well have, because it’s mostly garbage. It may have stopped returning results and you didn’t notice. I often say that every business book…