Examples of the metaverse are silly and childlike, and people aren’t using it. Meta is falling short of projections for their version, called Horizon Worlds. Most “worlds” get no visitors. The appeal of the concept is the ability to interact with a virtual world, but to make that happen would require a full-body suit that…
Trusted content is king. (At first I said “trustworthy,” but that’s not right. It doesn’t matter if the content is objectively trustworthy. It matters whether the readers trust it.) If you’re a publisher, you hire professional writers to create fantastic content, and then some amateur takes up the topic as a hobby and creates a…
You may have seen the recent Bo Sacks post with the headline “Magazine readers prefer print.” One interesting thing about the results is that even younger magazine readers prefer print. Not to the same degree as older readers, but it’s still a strong preference. At the same time, there is a strong move towards digital…