October 3, 2022

Two e-newspaper formats contrasted

Greg Krehbiel2 years ago1 year ago06 mins

My wife and I recently switched our long-standing newspaper subscription to the digital edition (i.e., an e-newspaper). We both bring a tablet to the breakfast table. Here are some of our observations after a few weeks of daily reading. The biggest change is that we can both have the entire paper, rather than one of…

CDP use cases your customers will love

Greg Krehbiel2 years ago1 year ago015 mins

Our ability to collect and use data about our customers is skyrocketing, but consumer expectations can seem contradictory. How can we craft a data strategy that’s beneficial to our brands and to our customers? Read on to find out. On the one hand, many consumers don’t want websites to collect their data. On the other,…