I know that sounds crazy, but it’s true.
If a person doesn’t want to get your email, you don’t want to send it to them. It’s as simple as that.
When a person gets an unwanted email, they have four main choices.
- Ignore it.
- Delete it.
- Unsubscribe.
- Mark it as spam.
Three of those choices hurt your sender score. Unsubscribe is not one of those.
People who don’t want your email are doing you a favor by unsubscribing! You should think of it that way.
Don’t get me wrong. You should do what you can to make your emails engaging and enjoyable so people look forward to getting them. But you can’t please all the people all the time. For those who don’t want your emails, make the unsubscribe process easy and drama free. None of that “breaking up is hard to do” nonsense.
Also, make sure it’s easy for them to sign up again after an unsubscribe, in case they change their mind.
