Once a month I’ll be sending out a 4-page letter (in the mail) about publishing technology, with a focus on customer data. I’m sending an actual letter because everyone’s in-box is so crowded, and everyone’s mailbox is (relatively) empty. If you’re in publishing and are interested in technology issues, please send me your name and…
I know that sounds crazy, but it’s true. If a person doesn’t want to get your email, you don’t want to send it to them. It’s as simple as that. When a person gets an unwanted email, they have four main choices. Ignore it. Delete it. Unsubscribe. Mark it as spam. Three of those choices…
If it’s not ink on a page, it’s not a magazine. Some people get bent out of shape when I say this. They assume I’m being a Luddite, or expressing a dislike of digital publications. Neither is true, as I’ll demonstrate. In the same way that a magazine is ink on paper, a news app…
I get this question pretty frequently. If you’re one of those shoppers (like me) who looks at the price first, investigating Customer Data Platforms is going to frustrate you. The best answer to “how much does a CDP cost?” is “it depends.” But don’t worry. I will give you some general ideas. The pricing question…