October 2020

To secure a PDF or not. That is the question.

Greg Krehbiel4 years ago1 year ago014 mins

I was speaking recently with a publishing colleague who sends his paid newsletter content to his subscribers as a PDF attached to an email. He has a big problem with some subscribers forwarding this subscriber-only content to non-subscribers. I’ve heard experienced publishers react to this sort of story very differently. Some will say, “Yay! Free…

What you need to know about artificial intelligence and machine learning

Greg Krehbiel4 years ago1 year ago114 mins

The marketing technology stack is accumulating more and more products that claim to have artificial intelligence. What does that mean, and should you care? How can AI help your business? At this stage of the game, I think there are three important things to focus on. There is simply too much data out there for…