September 25, 2020

Collision Predictions — A CDP feature I’d like to see

Greg Krehbiel4 years ago1 year ago06 mins

One of the great features you’ll find in many Customer Data Platforms (CDPs) is the ability to trigger an event on an app or website based on a user’s actions or status. So, for example, you can display an offer to buy your stock market newsletter to everyone who uses your stock finder more than…

Customer Data Platforms

How to deploy a Customer Data Platform to make your site more useful and profitable

Greg Krehbiel4 years ago1 year ago016 mins

In the early days of the internet, web designers had to organize pages to accommodate the anonymous user and help that user find anything and everything the site provided. Pages needed search and navigation, and the navigation had to be all-inclusive – covering all the areas of the website. That’s largely still the case for…